Sandrine Geffroy

Sandrine Geffroy currently serves as the Head of Product at Fittingbox, where responsibilities include translating company strategy into product strategy, managing the product roadmap, overseeing product development in areas such as Virtual Try-on and Optical Tools, and leading a team of Product Owners and Designers. Prior experience at GfK spanned various roles including Global Product Manager, where Sandrine led the development of automated recommendation software, and Global Marketing/Product Innovation Lead, focusing on marketing materials and internal training. Additionally, Sandrine held positions such as International Project Manager in Retail Analytics, contributing to significant business development across regions, and Business Group Manager, overseeing department growth and client engagement. Earlier work at IRI involved standardizing models in the FMCG market and creating a new model to assess promotional impact. Sandrine Geffroy holds advanced degrees in Econometrics from Université Paris Nanterre and Université de Rennes I.