Cherry Freeman is the Founder and General Partner of Hiro Capital, a venture capital fund focused on investments in video games, metaverse technology, and various digital services since January 2019. Current positions include Non Executive Director roles at Incredibuild, machinations.io, Frameplay, FitXR, and Lightfox Games, alongside serving as an Advisory Board Member for Keen Games. Additionally, Cherry Freeman founded LoveCrafts, an e-commerce platform for crafts, which has grown to serve over 1 million customers globally. Education includes a First in History from the University of Cambridge, completed between 1994 and 1997.
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