Rob M. has a diverse work experience spanning several roles and companies. Rob is currently serving as the VP of Data & Analytics at FitXR since January 2023. Prior to that, they worked at Lyst from 2018 to 2022, where they held various positions including Director of BI & Analytics, Lead Analyst, Senior Data Analyst, and BI Analyst. In these roles, they were responsible for overseeing the analytics function, managing embedded analytical resources, conducting growth and product analytics, and leading ad hoc BI projects. Before joining Lyst, Rob worked as a Data Analyst at Veolia from 2017 to 2018. Rob also served as a Geophysicist at ENGIE from 2014 to 2017 and as an Analyst at the same company from 2012 to 2013.
Rob M. has a Bachelor of Science (BSc) Hons degree in Geography and Geology from The University of Manchester. Rob also holds a Master of Science (MSc) degree in Structural Geology with Geophysics from the University of Leeds.
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FitXR
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FitXR is rewriting the rules of fitness through immersive technologies. We believe in a future where exercise everywhere, whether that is the gym, the park or at home, is enhanced through engaging content that extends your reality. To achieve that vision we are first building the world’s first virtual gym. Like a virtual Equinox, it will be a place where you can meet like minded people and experience a variety of the highest quality workouts, from boxing to yoga. Further it will be fully accessible at home - think Peloton but immersive. To date we have built the first component of this virtual gym, BOXVR, a boxing-inspired workout app. BOXVR has been described as 'Guitar Hero crossed with a studio boxing workout'. It is the only VR app with workouts choreographed by professional fitness instructors. Many users are calling it the best fitness app on the market and it has been awarded "VR Fitness Game of the Ye
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