Sam Cole has a diverse work experience, starting as a Co-Founder & CEO at FitXR in 2016. Sam then became an Advisor at ShapesXR in 2022. Prior to that, they served as an Advisory Board member at Innovativo Group from 2014 to 2018, where they also had a role in Strategy and Corporate Development in 2014. In 2015, Sam pursued an MBA at Cambridge Judge Business School. Sam also worked as an Associate at HuttonCollins, a mid-market private equity fund, in 2015. Before that, they held the position of Investment Manager at E2Exchange from 2014 to 2015. Sam began their professional career as an Analyst in the Consulting division of PwC from 2012 to 2014.
Sam Cole earned a Bachelor of Laws (LLB) from the University of Otago in 2011, along with a Bachelor of Commerce (BCom) in Finance from the same university during the same time period. In 2011, Sam also obtained a Bachelor of Laws (LLB) with a focus on Exchange from the University of Amsterdam. Prior to these degrees, Sam attended King's College in Auckland from 2002 to 2006, though no specific degree was mentioned. Furthermore, Sam pursued higher education at the University of Cambridge and completed a Master of Business Administration (M.B.A.) in 2016. Alongside these educational achievements, Sam also acquired the Level 1 CFA certification from the CFA Institute in December 2012.
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FitXR
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FitXR is rewriting the rules of fitness through immersive technologies. We believe in a future where exercise everywhere, whether that is the gym, the park or at home, is enhanced through engaging content that extends your reality. To achieve that vision we are first building the world’s first virtual gym. Like a virtual Equinox, it will be a place where you can meet like minded people and experience a variety of the highest quality workouts, from boxing to yoga. Further it will be fully accessible at home - think Peloton but immersive. To date we have built the first component of this virtual gym, BOXVR, a boxing-inspired workout app. BOXVR has been described as 'Guitar Hero crossed with a studio boxing workout'. It is the only VR app with workouts choreographed by professional fitness instructors. Many users are calling it the best fitness app on the market and it has been awarded "VR Fitness Game of the Ye
