Sarah Platten

Sarah Platten is a seasoned professional with extensive experience in digital media strategy and analytics. Currently serving as Sr. Director of Digital Media Strategy at Five Below since May 2023, Sarah previously held the position of Director of Digital Media Strategy at JOANN Stores from May 2016 to May 2023. Sarah’s background includes roles such as Director of Digital Media & CRM, Director of Procurement, and Value Realization Manager at various organizations. Sarah's early career involved providing marketing research and analytics support at The University of Akron and internships at Heritage Classical Academy and The J.M. Smucker Co. Sarah holds a Master of Business Administration (MBA) in Business Analytics and a Bachelor's degree in Integrated Marketing Communications from The University of Akron, as well as studies at Grove City College.