Sam Michelson

Sam is a serial entrepreneur and digital reputation pioneer. For over a decade he has been at the forefront of innovation and knowledge about the impact of search on brands, individuals, and products. Recognizing the power of search on marketing and brand building in 2003, Sam founded Five Blocks, a digital consulting and technology firm. He began to focus exclusively on corporate and individual brands three years later and has driven the firm’s evolution to one of the most sought after business partners in reputation management.

As CEO, Sam manages the fast-growing company’s vision and operations while providing strategic counsel for the growing number of Fortune 500 and high-profile individuals seeking assistance building and defending their reputations. Sam also spearheads Five Blocks’ technology innovation and is the inventor of two US patents, one in the area of self-tuning knowledge bases and text categorization, the other in interactive digital advertising.