Alicia Smith

Alicia Smith is a data-obsessed content marketing leader who drives growth for B2B SaaS and fintech brands through strategic content. Currently serving as the Director of Content Strategy at Five9, Alicia has previously held prominent positions such as Senior Director of Global Brand and Content at Simpro Software, where they directed cross-disciplinary teams and achieved significant growth milestones, including a $100 million ARR. With a strong foundation in journalism from the University of Colorado Boulder, Alicia possesses a wealth of experience in creating effective communication strategies and enhancing brand visibility across multiple channels.