Elizabeth Shaffer

Elizabeth Shaffer is a seasoned professional in technical product management and systems engineering, currently serving as Senior Manager at Fivetran since February 2025. Elizabeth owns the product strategy and roadmap for internal business systems within General and Administrative (G&A) and Go-To-Market (GTM) functions, leading a team dedicated to delivering innovative, user-centric solutions through automation and AI integration. Previous roles include Principal Architect at Amplitude, Senior Manager and Manager of Business Systems at DoorDash, and Manager of Sales Systems at Yelp. Elizabeth co-founded Rocket Collective, where responsibilities included serving as Managing Partner, and began the career as a Salesforce Business Analyst at Force by Design. Elizabeth holds a degree from Michigan State University James Madison College.