Jayne McElwee

Jayne McElwee is a seasoned business, brand, and communication strategist with expertise in consumer insights. They have worked as a Brand Strategy & Communications Consultant since 2018, and previously held roles at Ogilvy & Mather South Africa, FCB Global, and Flash Group. Jayne has been instrumental in developing brand positioning and communication strategies for diverse clients, fostering insight-driven marketing efforts. They earned a Bachelor of Arts in Archaeology and Visual Art History from the University of Cape Town and hold an Honours Degree in Archaeology, as well as a Honours in Brand Leadership from Vega School.