Marcelo Rodrigues

Marcelo Rodrigues currently serves as the CX Strategy & Continuous Improvement Manager at Flash, where responsibilities include constructing and structuring the Continuous Improvement area and leading analytical and non-operational teams within the Customer Experience structure. Prior experience encompasses roles as Business Strategy Specialist at Flash, Strategy & Finance Specialist and Finance Coordinator at SYN, and Retail Operations Manager at Lojas Riachuelo. Marcelo's career began as an Engineering Intern at Copem Engenharia LTDA, with involvement in significant projects such as UHE Belo Monte and UHE Ilha Solteira. Marcelo holds an MBA in Finance and Controllership from Ibmec and an Engineer's degree in Electrical Engineering from Universidade Federal de Itajubá, complemented by a postgraduate degree in Retail from USP and coursework as an exchange student at Polytech Orléans.