Nicole Assad is an experienced brand strategist and communications professional currently serving as the Brand & Comms Manager and Brand Strategy & Comms Planning Lead at Flash since December 2022. Prior to this role, Nicole held positions at FutureBrand São Paulo as Team Leader and Brand Strategist from January 2021 to December 2022, and at XP Inc. for a brief consultancy project in late 2020. Additional experience includes serving as a Brand Strategist at REBU and working at CBA Design as a Brand & Innovation Strategist. Earlier roles include Senior Strategic Planning at Peppery and Strategic Planning Analyst at FCB Brasil, where development began as a Strategic Planning Intern. Nicole holds a Bachelor's degree in Communication Social, Advertising from ESPM Escola Superior de Propaganda e Marketing, completed in 2013, with foundational education from Chapel School.
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