Ricardo Salem

Ricardo Salem is currently the Founder & CEO at Flash. Prior to that, they worked as the Head of New Venture - Pulso at McKinsey & Company from October 2011 to July 2018. Ricardo was responsible for providing new venture consulting services to VTT Technical Research Centre - Finland's largest research institute. Ricardo evaluated market attractiveness and technology strength of five early stage innovations in the digital media, consumer electronics, and health care industries. Ricardo also developed a commercialization plan for the most compelling technology. From June 2010 to August 2010, Salem worked as a Senior Financial Analyst Intern at Amazon.com. There, they were responsible for providing new venture consulting services to VTT Technical Research Centre - Finland's largest research institute. Ricardo evaluated market attractiveness and technology strength of five early stage innovations in the digital media, consumer electronics, and health care industries. Ricardo also developed a commercialization plan for the most compelling technology. Before that, Salem worked as a Consultant at Haas International Business Development from February 2010 to June 2010. In this role, they provided new venture consulting services to VTT Technical Research Centre - Finland's largest research institute. Ricardo evaluated market attractiveness and technology strength of five early stage innovations in the digital media, consumer electronics, and health care industries. Ricardo also developed a commercialization plan for the most compelling technology. Salem holds a Master in Business Administration from Haas School of Business which they obtained in August 2009 to May 2011.

Ricardo Salem has a MBA from the University of California, Berkeley, Haas School of Business, an engineering degree from Escola de Engenharia Mauá, and a high school diploma from Colégio Santa Cruz.

Some direct reports include Alana Azevedo - CHRO, Jéssica Torres - Chief of Staff, and Rafael Maia - CRO.