Roberto López

Roberto López is a seasoned design professional with extensive experience in graphic design, communication, and digital product optimization. Currently serving as Design Manager at Flat 101 since September 2021, Roberto leads efforts in improving the efficiency of digital products through a proprietary Conversion Rate Optimization methodology. Additionally, Roberto has held the role of Creative Director at Zoco Estudio since June 2013, focusing on corporate identity and advertising. Previous positions include communication manager and marketing professor at Formacciona, as well as graphic design roles in various studios. Roberto's educational background includes multiple degrees from Universitat Oberta de Catalunya in Advertisement and Public Relations, coupled with a Master’s in UX & CRO and a specialization in Behavioral Design.