Alexander Conison has a diverse work experience in the marketing and brand management field. Alexander is currently the Marketing Director at Flaviar since June 2022. Prior to that, they worked at Proximo Spirits from 2018 to 2022, where they held roles such as Brand Director for Jose Cuervo and Senior Brand Manager for Jose Cuervo Tequilas. During their time at Proximo Spirits, they achieved significant growth for the Cuervo Especial brand.
Before joining Proximo Spirits, Alexander worked at Deutsch Family Wine & Spirits as a Brand Manager for Josh Cellars and as an Associate Brand Manager for yellow tail and Peter Lehmann Wines.
Alexander also gained experience at Domaine Select Wine Estates as an Associate Brand Manager and Marketing Associate.
Alexander'searly professional experience includes being a PhD Researcher at the University of Michigan, conducting research on historical marketing and sales strategies in the wine industry.
Alexander Conison earned a Bachelor of Arts degree in Classics from the University of Pittsburgh, where they studied from 2001 to 2005. Following their undergraduate studies, they pursued higher education at the University of Michigan, where they obtained a Master of Arts and a Doctor of Philosophy in History. This period of studying history lasted from 2005 to 2012. In addition to their formal education, Alexander Conison obtained a certification in WSET Level 3 (Advanced) from the Wine & Spirits Education Trust, although the exact month and year of completion are not specified.
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