Eric Woods

Eric Woods is a seasoned sales professional with 28 years of experience, including 18 years in the FMCG sector with Princes Limited. Currently serving as Managing Director at Worldwide Food Associates and European Sales Director at Flavour Makers, Eric has demonstrated a strong ability to lead and implement successful strategies in high-pressure environments. Previously, as Sales Director at Princes, Eric managed a large sales team and developed key relationships with major UK retailers, significantly contributing to the company's turnover. Eric's career reflects a consistent track record of fostering growth and navigating complex market challenges.