Lori Witzel is a seasoned professional in product marketing, specializing in insights and leadership for Managed Service Providers (MSPs) related to IT Asset Management (ITAM), Software Asset Management (SAM), Financial Operations (FinOps), and Artificial Intelligence (AI). They have held various influential roles, including Director of Research for Analytics and Data Management at TIBCO and Senior Product Marketing Manager at Flexera, where they focus on cost optimization and technology value. Witzel has a proven track record of enhancing demand generation and marketing strategies across multiple companies, including Spanning Cloud Apps and Seilevel. Currently, they serve as Senior Principal Product Marketing Manager at Spotfire, demonstrating a commitment to bridging gaps between technology and business leaders.
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