Samantha O'Connell

Samantha O'Connell is a seasoned marketing professional with extensive experience in global partner marketing and demand generation. Currently serving as the Director of Global Partner Marketing at Flexera since February 2020, Samantha has successfully implemented a new partner communications framework that has significantly boosted engagement. Previously, at Snow Software, important roles included Director of Global Demand Programs and Director of Global Channel Marketing, where Samantha developed integrated marketing strategies and product launch campaigns aligned with company goals. Earlier career stages featured roles such as Channel Marketing Manager at Outsourcery and Rise Partners, and Marketing Communications Manager at Lifetime. Samantha holds a BSc in Marketing from Aston University.