Sarah Farmer is a seasoned professional with extensive experience in account management and software asset management, currently serving as Major Accounts EMEA at Flexera since April 2025. Previously, Sarah held key positions such as Account Manager for International Large Enterprise at Hyperscience, where efforts focused on leveraging AI and ML for automation in global organizations. Prior roles at Flexera and Snow Software involved strategic account management, delivering significant savings for clients while transitioning to cloud-based solutions. Early career experience includes leadership positions in sales and software asset management at Insight, SCC, KPMG UK, License Dashboard, and Trustmarque, demonstrating a strong track record in driving business transformation and optimizing technology spend across various sectors.
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