Toby Heap has extensive work experience, starting with their current role as Head of Commercial Services at Flexion, which they started in 2023. Prior to this, they worked at Huawei from 2017 to 2022 in various roles, including Principal Business Growth Manager and Senior Growth Manager. Before joining Huawei, Toby worked as a Consultant in 2016.
Toby also has a significant tenure at Xbox Studios, Microsoft, where they held multiple positions from 2008 to 2016. These roles include Principal Program Manager, Senior Program Manager, and Senior Manager of Business Strategy & Development. During their time at Xbox Studios, they spearheaded numerous initiatives such as setting up an innovation and incubation team, leading production on a BAFTA award-winning interactive TV show, and growing Xbox Publishing EMEA business.
Prior to joining Xbox Studios, Toby worked at Codemasters as the Licensing Director from 2005 to 2008 and as a Licensing Manager prior to that. In these roles, they negotiated commercial deals, managed business partnerships, and secured endorsement deals with high-profile sports and entertainment partners.
Overall, Toby Heap's work experience showcases their expertise in commercial services, business growth, consulting, and licensing management across various industries.
Toby Heap obtained a Bachelor's Degree in History & Politics from the University of Liverpool. Toby attended the university from 1994 to 1998. Prior to that, they attended New College, Wellington from 1991 to 1993, but the information regarding their degree and field of study during this time is unknown. Toby also completed high school at Ercall Wood School, Wellington from 1986 to 1991, but the field of study for their high school education is not specified.
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Flexion
Flexion was founded to provide a unique monetisation and distribution platform for developers and publishers.Flexion enables developers to be able to fully focus on application development and it helps them with monetisation through the use of the automated Flexion wrapping solution. By allowing their applications to be wrapped Flexion can helpdevelopers implementing in-app billing, new charging models, DRM and up-selling without any additional work required by the developer. The market for mobile apps and games has become a billion dollar market since Apple launched the iPhone in 2007. There are now hundreds of thousands of developers who are looking to distribute their mobile applications to content hungry consumers. The market is growing quickly but there are still a few limiting factors that are holding back app developers and limiting their potential to make money. For instance, distribution is still fairly limited and comes mainly from OEMs, operators and a few independent stores such as Amazon and Getjar. This means that stores in general are overcrowded and developers struggle to get visibility and make money. Most App stores also lack good charging methods and pricing models which means that conversion rates suffer. As a result many developers have opted for free apps funded by advertising as a last option, but very few generate any substantial revenues from this.