Lubor Ptacek

Lubor Ptacek is a seasoned product marketing executive and founder of Power Play Consulting, specializing in strategic marketing services for B2B technology companies. Previously, they served as Senior Vice President of Marketing at ServiceMax, where they played a crucial role in the company’s messaging strategy and facilitated its acquisition by GE Digital. Lubor has held leadership positions at several prominent organizations, including OpenText, Motive, and Zuora, where they focused on product marketing, industry messaging, and competitive intelligence. They are currently a Board Member at TradeLanes and an advisor to Flikforge, while pursuing a Master’s degree in Computer Science from Technische Universität Ilmenau.