Sam Rosenbaum

Sam Rosenbaum is a seasoned professional with extensive experience in product management and brand strategy. Currently serving as Director of Product Management at Flipp since November 2020, Sam leads product strategy and development for Flipp's data platform, AI capabilities, and product analytics. Previously, as General Manager at Flipp, Sam oversaw the Brand Platform, managed P&L, and directed teams across Product Management and External Partnerships, connecting major consumer brands with millions of shoppers. From September 2013 to November 2020, Sam held multiple roles at Procter & Gamble, culminating in the position of Principal, Product, where leadership spanned brand management for P&G Canada's largest category and strategic initiatives that significantly exceeded sales targets. Sam began an academic career as a researcher at Queen's University, where an undergraduate thesis focused on cultural differences in perception earned high acclaim. Sam's education includes a Bachelor of Arts in Psychology from Queen's University.