FLOF Co. (short for For the Love of Food) is a Nigeria-based retail and grocery startup focused on making everyday food and household essentials more accessible, affordable, and convenient, especially for students and young consumers.

The company runs a delivery-first, community-driven model, using its website to gather orders, manage customers, and build a loyal base. By sourcing in bulk, carefully selecting products, and handling delivery efficiently, FLOF keeps prices competitive while still feeling premium and appealing to its audience.

At its core, FLOF is building a modern retail system for Nigeria and Africa at large, combining e-commerce, hard discount retail, and community buying to capture a strong share of everyday grocery spending.

Flof.ng

Org chart

Teams

Offices