• The ground is being set for a massive clash of Super-app platforms vying to dominate consumers’ online life.
• Super-apps are the Swiss Army Knives of consumer tech, payments, shopping, and local discovery.
• Super-apps and their marketplaces will dominate by controlling 80% of digital commerce and will continue to drive volume and value both online and in the retail space.
• The prize is massive: Any company that becomes the go-to combined platform for offline and online activities like search, commerce, and payments will gain a wide moat and act as a gateway to the digital economy — with an abundance of monetization opportunities.

Flood is the super‑app infrastructure layer for telcos and neobanks in emerging markets – we plug into their 10–20M+ customers and drive those users into offline mom‑and‑pop merchants. In our strongest market, 28% of the entire country uses Flood – that’s higher penetration than any other commerce or fintech app in any geography we know of. 
Telcos and neobanks in emerging markets are sitting on massive distribution but no super‑app layer – we plug straight into their rails, lock in the offline merchants first, and make it very hard for anyone else to catch up

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