Alvaro Lopez serves as the Vice President of Digital at Flooret since April 2025, leading digital strategy, eCommerce, and marketing initiatives to enhance growth and customer experience. As the Founder of Rhine Pacific Ventures, Alvaro specializes in global expansion, eCommerce, and distribution consulting for premium brands. Prior roles include Vice President of Europe at Solo Stove, overseeing P&L and strategic initiatives, and International Marketplace Director at Solo Brands, where Alvaro significantly increased annual recurring revenue across multiple brands. At e-Comas, Alvaro contributed to the agency's substantial growth, and previous entrepreneurial experience includes founding Qhali Kay Organics. Alvaro's early career included impactful roles in marketplace consulting and sales team leadership, with an academic background in International Studies from Utah State University and Universidad de La Rioja.
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