Alex Li is the founder of FLORA. They previously founded FEW – Rent Your Closet (2018–2020) to tackle wasteful and expensive practices in urban high fashion. From 2021 to 2024, they were a Senior Consultant at IBM, where they managed the end-to-end product development process and spent about 1.5 years building LLM-powered tools to accelerate and automate workflows in the banking sector. They also interned at VMware in 2018 as a Sales FP&A Intern and at Logitech in 2019 as a Corporate FP&A Intern. They earned a Bachelor of Science in Business with a concentration in Finance and a double major in Computer Science from NYU Stern School of Business (2016–2020), and studied 3D Design and Prototyping at the University of Southern California (2013–2014).
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