Floraïku - the dark side of flowers - inspired by Asia.

Fragrance Brand of the year - 2018 - WWD Beauty Awards

A collection of Eau de Parfum fragrances composes this brand, with distinctive visual identity. The images associated with it find their source in the Japanese imagination, as do the drawings adorning the purse spray. Each name of perfume is engraved on the bottle of a poetic phrase, which composes a haiku carried on the back of the bottle. Mixing poetry and natural ingredients, it is an innovative concept in the world of luxury perfumery. 

Three ceremonies create a unique experiential selection: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each of them composed with distinct fragrances. The color of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. A trademarked way to compose perfumes, in a red bottle, it allows to make fragrances deeper or lighter. 

Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its purse spray, which also serves as a cap. A refill of 10ml for the vaporiser completes this box. All perfumes and travel refills are refillable. 

Its first boutique at Harrods in the Salon de Parfums is an exclusive space dedicated to luxury, Floraïku fully expresses its poetic and modern world. Our shop is as welcoming as a ryokan, the traditional Japanese house. Straw, silk and white marble construct this universe around a golden bar, to sit there by discovering the ceremonies. A warm towel is brought, a tea offered, the universe of Floraïku is a complete immersive experience in luxury fragrance.

Distributed in the top luxury retail spaces in the world: Saks 5th Avenue in the United States, Oberpollinger in Germany, Harvey Nichols in Qatar, and more...

Floraiku Paris

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Floraiku Paris

Org chart

Teams

Offices

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