Mike L. is currently the VP of Integrated Partnerships at FloSports, overseeing brand collaborations for over 50,000 live events annually. They previously served as Director of Marketing for Front Row Motorsports, leading sponsorship and marketing efforts in NASCAR, contributing to significant business growth and maintaining a 100% renewal rate among partners. Mike also held various roles at the NASCAR Hall of Fame and NASCAR, focusing on partnership management and sales. They have developed valuable insights and relationships within the sports and entertainment industry while pursuing a Bachelor's degree in Business with a Motorsports concentration at Belmont Abbey College.
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