FLOWERBX
Dawn Gregory has a strong background in creative direction and brand development. Dawn has held various roles at different companies throughout their career. In their current role as Creative Director at FLOWERBX, they are responsible for implementing a new creative team and strategy for the luxury online flower delivery brand. Prior to this, they were the Creative Director at Perch & Parrow and Loaf, where they provided creative direction and brand development across all aspects of the business. Dawn has also worked as a Freelance Art Director at Axon London, overseeing a team of designers and providing branding and marketing solutions. Additionally, they have experience as a Senior Creative Manager at New Look, a Design Manager at Boden, a Design Manager at The White Company, and a Senior Creative at Laura Ashley. Dawn Gregory's work experience spans over two decades, showcasing their expertise in creative leadership and brand management.
Dawn Gregory pursued their education at Central St. Martins, where they obtained a Bachelor of Arts (Hons) degree in Fashion Promotion/Graphic Design. This period of study lasted from 1994 to 2001. Following their undergraduate studies, they went on to complete a Master of Arts degree in Communication Design at the same institution, which spanned from 2000 to 2002.
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FLOWERBX
FLOWERBX is a unique floristry service, delivering cut flowers to customers direct from suppliers in Holland via its online store.Unlike traditional florists, London-based FLOWERBX offers bunches of single variety blooms, rather than mixed bouquets, and by dealing with the markets directly ensures flowers arrive to doorstep fresh and fragrant,and in the most cost effective way possible.Launched in 2015 by Whitney Bromberg Hawkings and Adam Wilkie, former fashion industry professionals, the company's investors include Natalie Massenet, the founder of Net-A-Porter, as well as Carmen Busquets. Net-A-Porter's former chief executive Mark Sebba has also joined the company's board.FLOWERBX has secured a loyal following from the fashion, hotel and restaurant industries, and already has a raft of celebrity clients. It has also provided flowers for several high-profile events, and was the recipient of a prestigious Wallpaper Design Award for Best Delivery Service.