Loretta Eidam is a Chief Product Officer at FLOWIT AG, where they lead product strategies since 2025. Previously, Loretta held notable positions, including Head of Product Operations at Personio (2021-2025) and Director of Design & Research at Standard Chartered Bank (2016-2018). As a founding member and Director of Product at Mox Bank (2018-2021), they contributed to its early development. Loretta also served as a Program Manager (Product) at ANZ from 2013 to 2015 and holds a Bachelor of Arts in Psychology with a focus on Organizational Psychology from the University of Melbourne (2002-2007).
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