Cassidy Paulus

Cassidy Paulus has a diverse and extensive work experience in various marketing roles. Cassidy currently serves as the Client Services Director at Flowium, where they oversee email marketing strategies for clients in the eCommerce industry. With a focus on meeting monthly metric goals, they manage the design and copywriting team, ensuring high-quality and timely completion of campaigns and automated email sequences. Cassidy also handles all communication with clients and the marketing team.

Prior to their role at Flowium, Cassidy worked as a Senior Project Manager, also at Flowium, where they played a key role in project management. Cassidy successfully executed various projects within the given timeframe and budget.

Before joining Flowium, Cassidy was the Marketing Manager at Inner Alchemy Living. Here, they led a project to combat the mental health crisis in the SLC community, implementing strategies such as sharing breathwork, hydrotherapy, and meditation. Through their expertise in social media, email, and SMS marketing, they grew the company's audience by 5 times in 2021 and achieved an average 32% monthly growth rate in revenue.

Cassidy also gained experience as an Email Marketing Coordinator at Essential Rose, where they significantly improved email performance by personalizing content, optimizing layout, and writing engaging copy. Additionally, they worked as a Paid Media Coordinator at Conscious Lead, playing a vital role in the launch of the business by creating a rich lead magnet and establishing strategies for growing private Facebook groups.

In 2020, Cassidy participated in the Digital Marketing Accelerator program at Acadium, further enhancing their digital marketing skills. Prior to this, they worked as a Blogger, documenting their motorcycle adventures and developing their tech stack while nurturing an interest in writing and digital marketing.

Lastly, in their earlier career, Cassidy served as the Marketing Manager at In A Twinkle Cleaning Co. Cassidy developed and executed a comprehensive multichannel marketing plan, resulting in a 29.7% compound annual growth rate in revenue over six years. Cassidy also increased the average customer value by 60% within a year through targeted marketing and upselling strategies.

Cassidy Paulus obtained a Bachelor's degree in Psychology from the University of Utah, where they attended from 2005 to 2009. In addition to their degree, they also hold certifications in Klaviyo Product from Klaviyo, obtained in April 2022, and Email Marketing from HubSpot Academy, obtained in October 2020.