Flowium
Cassidy Paulus has a diverse and extensive work experience in various marketing roles. Cassidy currently serves as the Client Services Director at Flowium, where they oversee email marketing strategies for clients in the eCommerce industry. With a focus on meeting monthly metric goals, they manage the design and copywriting team, ensuring high-quality and timely completion of campaigns and automated email sequences. Cassidy also handles all communication with clients and the marketing team.
Prior to their role at Flowium, Cassidy worked as a Senior Project Manager, also at Flowium, where they played a key role in project management. Cassidy successfully executed various projects within the given timeframe and budget.
Before joining Flowium, Cassidy was the Marketing Manager at Inner Alchemy Living. Here, they led a project to combat the mental health crisis in the SLC community, implementing strategies such as sharing breathwork, hydrotherapy, and meditation. Through their expertise in social media, email, and SMS marketing, they grew the company's audience by 5 times in 2021 and achieved an average 32% monthly growth rate in revenue.
Cassidy also gained experience as an Email Marketing Coordinator at Essential Rose, where they significantly improved email performance by personalizing content, optimizing layout, and writing engaging copy. Additionally, they worked as a Paid Media Coordinator at Conscious Lead, playing a vital role in the launch of the business by creating a rich lead magnet and establishing strategies for growing private Facebook groups.
In 2020, Cassidy participated in the Digital Marketing Accelerator program at Acadium, further enhancing their digital marketing skills. Prior to this, they worked as a Blogger, documenting their motorcycle adventures and developing their tech stack while nurturing an interest in writing and digital marketing.
Lastly, in their earlier career, Cassidy served as the Marketing Manager at In A Twinkle Cleaning Co. Cassidy developed and executed a comprehensive multichannel marketing plan, resulting in a 29.7% compound annual growth rate in revenue over six years. Cassidy also increased the average customer value by 60% within a year through targeted marketing and upselling strategies.
Cassidy Paulus obtained a Bachelor's degree in Psychology from the University of Utah, where they attended from 2005 to 2009. In addition to their degree, they also hold certifications in Klaviyo Product from Klaviyo, obtained in April 2022, and Email Marketing from HubSpot Academy, obtained in October 2020.
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Flowium
Flowium is a full-service email marketing agency for eCommerce brands. Our expert team has industry-leading skills and experience, and we’ll use our passion for email marketing to bring innovative, results-driven solutions to your business. Flowium By The Numbers: 100+ clients served 97% client success rate 40+ team members 5 years as industry leaders (founded in 2017) Our Mission: We’re dedicated to providing revenue-boosting email marketing solutions for your eCommerce business. Each of our team members is committed to strong core values that guide us in every decision we make and every client interaction we have, ensuring a stellar customer experience with the results to match. Our Values: Practice Innovation - Our experts are passionate about email marketing, and we're devoted to leading the charge of innovation in our industry. That’s why we’re constantly leveling up our marketing strategies with new, exciting ideas that will skyrocket your growth potential. Embrace Integrity - Honesty, integrity and transparency are paramount in everything we do. Our team will keep you informed through every stage of our process, from the marketing strategy to the campaign results. We’ll be 100% honest about what’s working, and what needs reworking. Go Above And Beyond - As a team of industry-leading email marketing experts, we hold ourselves to a high standard of excellence for our clients. To us, reaching customer expectations isn’t enough — we’re working to exceed them. To do it, we encourage each member of our team to go above and beyond in everything they do. Play The Long Game - The marketing strategies we implement are designed to bring sustainable, long-term growth to your business. Rather than deliver a temporary boost in revenue, we’re offering solutions that will lay the foundation for your brand’s continued success. Ready to level up your email marketing? Visit our website to learn more.