Carl Hersaeus is an experienced finance leader specializing in the retail industry, currently serving as the CFO and COO at Flowlife. Carl has held multiple roles at H&M from 2015 to 2019, including Division Controller and Project Leader for Business Development, where responsibilities included driving technological improvements and managing teams. In addition to their role at Flowlife, Carl served as Head of Controlling at Weekday from 2021 to 2022 and was an Interim Finance Director at Mathem from 2024 to 2025. Carl's educational background includes a Master in Finance from Lund University and studies in Corporate Finance and International Finance at Columbia University.
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