Melissa Lopez is a seasoned digital marketer with a focus on performance and growth marketing. With experience at companies like Drizly and Drinkun, they have managed diverse paid marketing channels, including SEM and social media, while developing strategic go-to-market initiatives. Currently, Melissa serves as a Digital Marketing Manager at FlowPlay, where they continue to leverage data analytics and creative insights to drive new buyer acquisition. They hold a Bachelor of Business Administration in Marketing, along with minors in Anthropology and Psychology, from Western Washington University.
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