Matt Willard

Matt Willard, CSM, currently serves as the Director of Marketing & Communications at Yokogawa Fluence Analytics since February 2023 and has been a State Representative for District 97 in the Louisiana House of Representatives since January 2020. Previously, Matt held the position of Director of Marketing & Communications at Fluence Analytics from August 2016 to January 2023 and also served as a Senior Manager in the same department. Expertise includes developing marketing strategies, company branding, public relations, digital marketing, and sales enablement. Matt's career began at Schulkens Communications as an Account Executive, where responsibilities included leading PR campaigns, executing guerrilla marketing strategies, media outreach, and social media marketing. Matt earned a B.S. in Marketing from the University of New Orleans from 2010 to 2013.