Fluency Labs is an applied AI engineering firm that partners with business leaders and Private Equity teams to drive portfolio value creation through custom-built AI systems.

We don't do generic implementations. We start by deeply understanding how a business actually works, the real decision-making flows, the bottlenecks, the processes that are eating up time and margin.

Founded by Guillem Batiste and Julian Hodari. Guillem brings 10+ years building applied AI systems, with thousands of weekly users and 20+ AI projects deployed to production across multiple industries. Former Head of AI & Data Lead, and AI Professor at Barcelona School of Management. Julian brings 10+ years in tech, product, and growth, he's launched products from zero and led companies through 10x revenue growth across banking, fintech, and start-ups. Knowing what it takes to build things that scale and what breaks when they don't.

We work alongside leadership teams and fund operators to embed AI where it actually moves the needle, increasing operational capacity, reducing costs, and creating structural value that shows up in portfolio valuations.

Based in Barcelona and Madrid, delivering projects across the UK, US, Spain, and LATAM.

Fluency Labs

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