Keith Chong currently serves as Global VP of Finance at Fluent Commerce since May 2023. Prior to this role, Keith held the position of Regional Transformation Lead - APAC at Google from March 2019 to May 2023 and served as Finance Director at THE ICONIC between May 2017 and March 2019. Keith has extensive experience at British American Tobacco, where roles included Senior Commercial Finance Manager, Australasia Planning & Reporting Manager, and Australia Planning & Reporting Manager from October 2011 to December 2016. Earlier in the career, Keith worked as a Business Improvement Analyst at The Star Entertainment Group and held various accounting roles at Bush's International Pty Ltd and Bush's Pet Foods Pty Ltd. Keith holds a Bachelor of Commerce in Accounting and Actuarial Studies from UNSW and is a Certified Practicing Accountant (CPA) through CPA Australia.
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