Carly Mitchell is a highly motivated CRM leader with over 19 years of experience in CRM strategy, delivery, content marketing, measurement, and data-driven campaigning. Currently serving as the Head of Customer Marketing for Betfair UKI & International at Flutter Entertainment, Carly previously held roles including Head of CRM for Betfair International and Principal Data Strategist at Dixons Carphone. Carly's expertise encompasses transforming customer engagement strategies, establishing data frameworks, and leading multi-channel campaigns for various high-profile clients. Carly holds a Mini MBA in Marketing from Marketing Week.
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