James Ellis

James Ellis is an accomplished business development professional with extensive experience in the gaming industry. Currently serving as the Business Development Director for Exchange at Flutter Entertainment Plc since January 2021, James also holds the position of Head of Exchange Partnerships. Prior to this, a long tenure at Betfair as Premium Accounts Manager began in September 2012, following a role as Head of Premium at Paddy Power Betfair from October 2018 to January 2021. James has demonstrated expertise in sourcing and negotiating customer agreements, managing product launches, and overseeing partnerships with key stakeholders in the UK and Europe. Earlier roles include Senior Account Manager at IGT Interactive and Online Partners Account Manager at Paddy Power, where responsibilities included developing marketing strategies and achieving revenue targets. James began a career in marketing as a Marketing Assistant at The Ritz London, where contributions included enhancing the hotel’s online presence and forming affiliate partnerships. James holds a degree from the University of Gloucestershire.