Karen McMahon is a seasoned professional in the sports and marketing sectors, currently serving as Football Director at Flutter Entertainment Plc since September 2022, after holding the position of Trading Director - Racing. Previously, Karen was Head of Racing Trading at Sky Betting & Gaming from December 2017 to September 2022, responsible for turnover and revenue performance in horse racing and greyhounds. Additional roles at Sky Betting & Gaming included Senior Commercial Marketing Manager and Senior Marketing Executive. Prior experience includes Assistant Marketing Manager at Well Pharmacy, Client Marketing Executive at Retail Marketing International, and Marketing Manager at ievo Ltd, where responsibilities spanned strategic marketing, campaign management, and product launches. Karen's academic background includes a BA Honours in Media, Communication and Cultural Studies from Newcastle University and A-Level qualifications from Loreto Grammar School.
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