Keti Phagava is an accomplished design professional with extensive experience in product design and research, currently serving as Head of Product Design and Research at Flutter Entertainment Plc's Adjarabet since July 2021. Keti leads design teams, manages the design process, and ensures effective communication between design and research teams. Prior to this role, Keti held positions as a Senior Product Designer at PAYZE and as a User Experience Designer at TBC Bank, where responsibilities included enhancing digital payment platforms. Keti began a career as a Junior Business Analyst at Georgian Water & Power LTD, specializing in data analysis and visualization. Additionally, Keti contributed to education as a lecturer at Tbilisi School of Communication, focusing on UX design. Keti holds a Bachelor of Business Administration from Free University of Tbilisi.
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