Lia L. is a seasoned digital marketing professional with extensive experience in performance media management, PPC, SEO, and ASO. Currently serving as Senior Performance Media Manager at Flutter Entertainment Plc since March 2020, Lia leads the Digital Performance team for the SEU region. Previously, Lia held various roles at twentysix, achieving significant revenue growth for key clients in fast fashion and finance sectors. Earlier experience includes positions at BBDO Worldwide, where Lia contributed to high-impact social media campaigns for prominent brands, and marketing roles at Sun Global Media Ltd. and iFor Homes Ltd., focusing on digital marketing and client communications. Lia holds a Master of Arts in Advertising and Marketing from the University of Leeds and a Bachelor of Arts in Language Interpretation and Translation from South China Agricultural University.
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