Sam Behar is a dynamic marketing leader with 18 years of experience driving growth across sectors such as sport, gaming, retail, and finance. Currently serving as Marketing Director at Sky Gaming and Business Owner at Huddle Sponsorship, Sam has a proven track record of managing significant media investments and leading high-performing teams. Previously, Sam held key roles, including Director of UKI and Sponsorship at LeoVegas Group and Founder and Director of the award-winning media agency Crave & Lamb. With a strong emphasis on strategic acquisition and retention initiatives, Sam is passionate about leveraging innovative marketing strategies to achieve impactful results.
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