Sheona Griffiths is an accomplished professional with extensive experience in marketing and strategy across various sectors. As the Sr. Director of GTM, Research & Programs at Flywire since December 2021, Sheona contributes to a leading global payments company. Prior to this role, Sheona served as Head of Research & Marketing at WPM Education from September 2016 to March 2023, focusing on the higher and further education sectors. Additional experience includes positions as Senior Marketing Manager and Commercial Marketing Manager at Wood Mackenzie, Director of Marketing at Butterfield Fulcrum, and Sales Director at Dundee Leeds. Earlier career highlights include roles at ECOTEC and the National AIDS Trust, along with a brief tenure at the Department of Health. Sheona holds a BS in Sociology and Social Policy from Cardiff University.
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