Hellen van der Plas

Hellen van der Plas serves as the CEO of Signify for the Benelux region since May 2018, where responsibilities include leading the marketing strategy for both professional and consumer lighting, particularly focusing on the transition from conventional to LED technology and innovations like Philips Hue. Additionally, Hellen holds board positions at FME and the Dutch Green Building Council, and is a member of the Supervisory Board of GLOW Eindhoven. Prior to Signify, Hellen held various marketing leadership roles at Philips Lighting and VION Food Group, alongside experience in customer experience management at GE Capital. Hellen's educational background includes a degree in Business Communications from Radboud University.