Ed Keller

Ed Keller is an accomplished entrepreneur and data analytics executive with extensive experience in word of mouth and influencer marketing. As the CEO of The Keller Advisory Group, they provide advisory services to growth-stage companies and marketing leaders, leveraging deep expertise in consumer insights and technology. Keller holds the position of Executive Director at the Market Research Institute International, where they advance market research education globally. Additionally, they serve on various advisory boards, including Social Starts and Joyance Partners, while being recognized as an award-winning author for their influential books on marketing strategies. Currently, Keller is a Visiting Scholar at the Annenberg School for Communication at the University of Pennsylvania, researching the evolving landscape of influentials.