Clara Yu

Clara Yu is an accomplished digital marketing professional with extensive experience in the entertainment industry. Currently serving as Digital Marketing Director at Focus Features since November 2020, Clara has previously held roles such as Digital Marketing Manager and Brand Social Manager within the same company. Prior experience includes serving as Global Digital Marketing Coordinator at Warner Bros. Entertainment, where notable achievements include leading the innovative social campaign for DC FanDome and launching a successful Twitter emoji campaign. Clara also worked as International Digital Marketing Coordinator at Warner Bros., contributing to the strategic development of digital marketing for over 40 major film titles. Early career experiences include digital planning internships at Mindshare and Paramount Pictures, where skills in social media management and performance analysis were developed. Clara holds a Bachelor's degree in Advertising from Pepperdine University and studied at Fudan University.