Isabela Lima

Isabela Lima is currently the Head of Marketing at FocusEconomics, leading an international team in developing B2B marketing strategies that enhance brand presence and optimize online performance. With a proven track record in project management, brand strategy, and product marketing, Isabela previously held key positions at Grupo Trigo and B2W Digital, where they executed successful marketing campaigns and optimized sales strategies. They hold a degree in Social Communication with additional qualifications in Digital Marketing and Brand Strategy. Isabela's commitment to excellence and data-driven approaches have consistently contributed to exceeding company growth objectives.