Yun Xiao

Yun Xiao's work experience begins in 2018, where they worked as a Social Media Intern at Shanghai Media Group. In this role, they analyzed social topics, planned content calendars, and managed audience engagement on social media platforms. They also monitored engagement and performance to meet target KPIs.

In 2018, Yun Xiao also worked as a Marketing Intern at Heraeus. Here, they organized events, coordinated with internal stakeholders, and collaborated with suppliers to ensure product delivery quality.

In 2021, Yun Xiao joined Expertwired as an Online Marketing Intern. They constructed and optimized paid search campaigns for Google and Bing Ads in multiple countries.

They then transitioned to the role of an Online Marketing Manager at Expertwired in 2021. In this position, they built the foundation of global marketing campaigns across various channels such as Google search and display ads, Bing ads, SEO, LinkedIn ads, email automation, and LinkedIn organic. They also provided growth hacking insights and worked closely with the Operations and Development teams.

Currently, Yun Xiao works as a Paid Ads Specialist at Foleon, a content creation platform. Their role involves using the platform's drag & drop editor to create bespoke digital content experiences for B2B companies.

Yun Xiao completed their Bachelor's degree in Journalism & Communication at Shanghai International Studies University from 2015 to 2019. They then pursued a Pre-master degree in Media & Business at Erasmus University Rotterdam from 2019 to 2020. Following that, Yun Xiao obtained a Master's degree in Communication Science from the University of Amsterdam from 2020 to 2021. In terms of additional certifications, they obtained the Learn HTML Course certification from Codecademy in July 2022. They also obtained the Google Analytics certification from Google Analytics, the LinkedIn Marketing Solution certification from LinkedIn, the Google Ads Search Certification from Google, and the Competitive Analysis and Keyword Research certification from Semrush, all in 2021.