When we’re faced with a problem our first reaction is to use our memory and logic to solve it. What did I do last time? What’s the sensible thing to do? Great as that is there’s a problem. Your memory is only any good if there was a “last time.” And chances are the answers you do come up with will be obvious. Logical answers normally are. So your competitors can come up with the same answers, because they almost certainly have similar information and experiences.  

But if we want to do something different, or we’ve never seen a problem like that before then we need to do something different. We need to think differently.  

We’ve developed GREAT IDEAS – a simple but comprehensive creative thinking process and toolkit. We help our clients find innovative solutions to their business challenges. And through consulting, training, coaching and workshops we’ve helped clients grow their businesses and their people.

Folio Ideas Ltd

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