Sofie Ekström

Sofie Ekström is an accomplished marketing professional with extensive experience in digital strategy and customer acquisition. Currently serving as Channel & Project Lead at Folket, Sofie drives PostNord's channel strategy to enhance customer journeys across various platforms. Previous roles include Global Head of Digital Marketing at Dometic, where leadership involved innovative strategies and multi-channel initiatives that significantly impacted brand growth. Sofie's earlier positions include Digital Strategist at RAW DIGITAL, Paid Search Specialist at Beet, and Campaign Manager at eDreams ODIGEO, demonstrating a strong track record in e-commerce and digital marketing. Sofie's educational background includes studies at the University of Wisconsin-Eau Claire and Växjö University.