James Wallace serves as the Chief Sales Officer at FOND Bone Broth since March 2022, leading the company's omnichannel business including Ecommerce, Amazon, and direct-to-retail operations. Overseeing marketing, inventory management, and sales analytics, James drives the company's mission of creating unique, flavor-forward bone broths that support nutritional wellness. Previously, James held multiple leadership positions at Therabody, including Senior Director of Sales Operations, and was instrumental in enhancing profitability and sales growth at Snap Kitchen as Director of Merchandising & Planning. With ownership experience at Braveheart Books & Consulting, James successfully managed sales operations and vendor relationships in both retail and e-commerce sectors. Early career achievements at Callaway Golf include notable accolades such as three-time Leader of the Year and National Sales Person of the Year. James holds a Bachelor’s Degree in Finance & Investments from Babson College.
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